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Projects proposals
VIVA + HEINZ
We are passionate about innovation, with a global perspective and a nature-driven inspiration.
THE BIO-CENTRIC FRAMEWORK ™
by VIVA
Strategic Intelligence Behind the Projects
Just as regeneration is inherently systemic, our proposal embraces an interconnected approach that considers the organization as a dynamic ecosystem.
By addressing multiple facets— product and branding development, operations, leadership, business intelligence and consumer engagement—we ensure that each component aligns to amplify the overall impact.
Every proposal presented below is grounded in four fundamental premises.
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TOMATO
We explored innovative solutions for HEINZ, inspired by the core element that defines its legacy and drives its success.
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REGENERATION
Inspired by nature’s principles and phenomena, we are shifting from a mindset of resources mitigation to one of creating abundant, thriving systems.
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INNOVATION
Grounded in purpose and systemic thinking, we design strategies that drive growth, efficiency, and lasting impact.
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BUSINESS GROWTH
Focused on scalable success, we align profitability with social, environmental, and bioregional impact to build sustainable value.
HEINZ PROJECTS PROPOSALS INDEX:
1.1: Tomato supply chain opportunity mapping
1.2: Heinz Regenerative Principles Guide
1.3: Positive Impact Business Practices and Consumer Trends
2.1: Heinz Leadership Regenerative Capacity Building
2.2: Regenerative Global Executive Board
3.1: Regenerative Brands and Portfolio Expansion
Project 1.1.
TOMATO SUPPLY CHAIN OPPORTUNITY MAPPING
PROJECT FOCUS AND ACTIVITIES:
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To enhance Heinz’s tomato supply chain with sustainable and regenerative opportunities that unlock new value and innovation.
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Tomato supply-chain.
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Business strategy, innovation, natural resources, sustainability, regeneration, products, communication.
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• Comprehensive Document Review;
• Executive 1:1 Interviews;
• Business Strategy Review;
• Customer and Stakeholder Survey Analysis;
• Advanced Desktop Research.
SCOPE OF WORK:
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Conduct a comprehensive evaluation of Heinz’s tomato supply chain, from cultivation to distribution. This includes mapping the entire value chain to identify key areas for improvement, inefficiencies, and environmental impacts, with a focus on uncovering sustainable and regenerative opportunities.
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Identify opportunities for integrating regenerative agriculture, reducing waste, and enhancing biodiversity throughout the supply chain.
PROJECT DELIVERABLES:
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Comprehensive analysis of Heinz’s tomato supply chain, identifying inefficiencies, environmental impacts, and areas for improvement.
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Detailed evaluation of current practices, including regenerative agriculture potential, waste reduction opportunities, and biodiversity enhancement.
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A visually engaging and actionable map highlighting key opportunities across the supply chain, categorized by priority and impact.
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Executive-level presentation summarizing key findings, strategic opportunities, and next steps, with supporting visuals and infographics.
AGREEMENTS:
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12 WEEKS from kickoff.
Timing may vary based on the interview agenda, receipt of internal documents, and team feedback.
REMOTE WORK.
The Viva Leadership team is based in Auckland, New Zealand.
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TOTAL (USD): 120,000.00
All taxes are included.
Travel and accommodation expenses are not covered.
A 10% surcharge applies for overseas, in-person engagements (from New Zealand), based on a rate of USD 465/hour per professional.
Payment terms: 50% upon contract signing and 50% 16 weeks post-kickoff, payable to Ferttil Ecosystem Ltd in New Zealand.
Project 1.2.
HEINZ REGENERATIVE PRINCIPLES GUIDE
PROJECT FOCUS AND ACTIVITIES:
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Develop a comprehensive Regenerative Principles Guide that empowers Heinz to embed regenerative principles into its operations, processes, and culture, in order to build internal capacity, and enhance collaboration.
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A strategic and practical tool to define and align regenerative principles with the organization’s goals and values.
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Establish a shared language to unify cross-functional teams and stakeholders around regenerative innovation.
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Research;
Internal document analysis;
Stakeholder Engagement;
Workshops.
SCOPE OF WORK:
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Articulate the purpose of the guide and its role in driving regenerative innovation. Develop a clear vision statement and core values that align with the organization’s regenerative goals.
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Identify and define the core principles of regenerative innovation, such as life-centered design, circularity, and community well-being. Create visual representations to make the principles actionable and relatable.
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Create a glossary of key terms and concepts related to regenerative innovation. Establish guidelines for tone, messaging, and communication to ensure consistency across all teams.
PROJECT DELIVERABLES:
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A detailed and visually engaging document outlining regenerative principles tailored to Heinz’s market strategy, vision, and mission.
The document will be delivered in the following formats:
A PDF presentation;
Printable version;
A digital interactive version.
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To support department teams in absorbing the content, we offer a 2-hour online workshop. Participants will engage with the Guide and be guided through reflections on applying insights and implementing learnings within their areas at Heinz.
AGREEMENTS:
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12 WEEKS from kickoff.
Timing may vary based on the interview agenda, receipt of internal documents, and team feedback.
REMOTE WORK.
The Viva Leadership team is based in Auckland, New Zealand.
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TOTAL (USD): 97,000.00
All taxes are included.
Travel and accommodation expenses are not covered.
A 10% surcharge applies for overseas, in-person engagements (from New Zealand), based on a rate of USD 465/hour per professional.
Payment terms: 50% upon contract signing and 50% 12 working weeks post-kickoff, payable to Ferttil Ecosystem Ltd in New Zealand.
Project 1.3.
POSITIVE IMPACT BUSINESS PRACTICES AND CONSUMER TRENDS
PROJECT FOCUS AND ACTIVITIES:
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To inspire Heinz executives with a tailored presentation designed to showcase global positive impact business practices and emerging consumer trends that prioritize sustainability, regeneration, and innovation.
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Best practices and insights from visionary food and beverage leaders and disruptive startups responding to consumer shifts with impactful social and environmental innovation.
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Cross-sector innovation analysis showcasing strategies, best practices, and transformative insights from industries such as fashion, health, wellness, cosmetics and culture.
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Advanced Desktop Research;
Consumer and Behavioral Trend Analysis (from pre-made reports);
Media and Social media Analysis;
Actionable Insights Development.
SCOPE OF WORK:
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Global desktop research on food and beverage brands—from global corporations to startups—focusing on those engaged in positive social and environmental causes with a clear commitment to delivering impactful solutions.
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Comprehensive analysis of global, trusted reports to identify key generational and behavioral shifts impacting the industry.
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Strategies and practices from inspiring sectors that can be seamlessly adapted to Heinz’s business model.
PROJECT DELIVERABLES:
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The full report will highlight key consumer behavioral trends, insights on sustainability and regeneration in the food and beverage industry, and inspiring case studies from other sectors.
The final chapter will provide actionable takeaways and quick-win suggestions for the Kraft Heinz team to implement.
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A comprehensive summary featuring key takeaways and thought-provoking insights for the leadership team.
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To enable department teams to absorb the content, we can offer a 2-hour online workshop format. Teams will engage with the report and be guided through reflections on how to apply insights and implement learnings within their areas at Heinz.
AGREEMENTS:
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10 WEEKS from kickoff.
Timing may vary based on the interview agenda, receipt of internal documents, and team feedback.
REMOTE WORK.
The Viva Leadership team is based in Auckland, New Zealand.
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TOTAL (USD): 82,000.00
All taxes are included.
The purchase of pre-existing global reports is excluded. Suggested examples include industry-specific trend reports, consumer behavior and lifestyle analyses, sustainability and ethical consumerism insights, future-focused trends, cultural and generational shifts, and digital analytics;
2-hour workshop sessions are not included. Additional sessions can be arranged for a fee of USD 1,000.00 per session, all taxes included.
For overseas travel, an additional fee of USD 370.00 per consultant, per working day, applies to in-person engagements originating from New Zealand;
Travel and accommodation expenses are not covered.
Payment Terms:
50% due upon contract signing and 50% due 10 weeks post-kickoff, payable to Ferttil Ecosystem Ltd, New Zealand.
Project 2.1.
HEINZ LEADERSHIP REGENERATIVE CAPACITY BUILDING
PROJECT FOCUS AND ACTIVITIES:
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Build a new generation of leaders at Kraft Heinz, equipped to drive regenerative practices and foster resilience, innovation, and long-term value across the organization.
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Begin with senior executives and mid-level managers, grounding them in regenerative leadership, systems thinking, and strategic decision-making to build foundational alignment.
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Expand these principles organization-wide, integrating regenerative goals into cross-functional practices to create a cohesive, sustainable culture.
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Executive workshops;
Leadership coaching;
Mentorship;
Thinking and innovation Labs;
Learning Journeys.
SCOPE OF WORK:
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Develop a tailored leadership program based on Kraft Heinz’s strategic goals, company culture, and regenerative vision.
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Engage senior executives, mid-level managers, and high-potential emerging leaders across Kraft Heinz’s global operations.
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Design immersive learning experiences such as site visits to leading regenerative farms, companies, and organizations. Suggest specific agendas for relevant events, conferences, and trade shows to gain global insights and expand networks.
PROJECT DELIVERABLES:
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A customized program tailored to Kraft Heinz’s strategic goals, company culture, and regenerative vision.
Detailed curriculum, including modules on systems thinking, regenerative practices, and strategic decision-making.
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A roadmap for engaging senior executives, mid-level managers, and emerging leaders.
Personalized development tracks for each leadership level, highlighting specific skills and regenerative leadership attributes.
A schedule of workshops, training sessions, and activities.
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Create a proposal for a 100% online platform offering regenerative links, education, videos and training, including:
Depository of content: a curatorship of all sources of materials like articles, case studies, documents, videos, reports, podcasts and others;
EAD: an online educational trainning with self-paced modules;
Live content: webinars, and virtual workshops to build leaders' skills in regenerative practices, systems thinking, and sustainability.
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Detailed plans for site visits to leading regenerative farms, companies, and organizations.
Suggested participation in global events, conferences, and trade shows, with agendas and learning objectives.
Recommendations for partnerships with key organizations in the regenerative space.
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A comprehensive guide summarizing principles, tools, and strategies for fostering regenerative leadership.
Practical advice and case studies to inspire and guide leaders in embedding regenerative practices.
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Materials to support ongoing learning, such as:
Access to a curated library of resources on regenerative practices and systems thinking.
Recorded sessions from workshops and learning journeys.
Online collaboration tools for continuous engagement and idea exchange among leaders.
AGREEMENTS:
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ANNUAL CONTRACT
Renews automatically upon mutual agreement after 12 months;
REMOTE WORK.
The Viva Leadership team is based in Auckland, New Zealand.
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Annual Fee (USD): 384,000.00 (all taxes included).
Travel and Accommodation: Expenses are not covered.
Participation in Events: Tickets, travel, and accommodation costs are excluded.
Learning Journeys: production, travelling and accommodation costs are excluded.
EAD Development: curriculum development, media creation, editor, filming, photography, animation, tech platforms and other production costs are excluded.
Payment Terms: Monthly payments of (USD) 32,000.00 to Ferttil Ecosystem Ltd, New Zealand.
Project 2.2.
REGENERATIVE GLOBAL EXECUTIVE BOARD
PROJECT FOCUS AND ACTIVITIES:
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Establish a regenerative innovation board at Heinz, focused on researching and implementing scalable regenerative practices with an emphasis on tomatoes and their broader potential.
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Regenerative tomato supply chain and consumer-centered innovations.
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Identify new revenue opportunities, drive incremental healthy innovations, and integrate regenerative trends into the Heinz portfolio.
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Research;
Networking;
Representation at Global Events;
Governance and Decision-Making Models Design;
Strategic Guidance;
Oversight of Key Initiatives;
Mentorship and Leadership Development.
SCOPE OF WORK:
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• Provide high-level guidance on innovation strategies and regeneration perspectives, ensuring alignment with organizational goals and emerging market trends.
• Actively participate in quarterly board meetings and subcommittees to oversee project progress, prioritize resources, and manage risks effectively.
• Evaluate the impact of regenerative innovation initiatives, driving strategic decisions that deliver measurable value and long-term growth.
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• Conduct analysis of emerging trends, technologies, and competitive practices within the food and beverage industry and beyond.
• Leverage insights from other industries to inspire creative solutions and drive competitive advantage.
• Build strategic connections with startups, industry leaders, and research organizations to foster partnerships and expand regenerative innovation opportunities.
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• Mentor senior leaders and innovation teams, fostering a culture of regenerative innovation and building internal capacity.
• Represent the company in external forums, industry events, and stakeholder engagements to champion its regenerative innovation agenda.
• Strengthen the organization’s reputation as a leader in innovation and sustainability through thought leadership and strategic advocacy.
PROJECT DELIVERABLES:
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Prepare materials, actively participate in board meetings, and deliver concise summaries of strategic insights and key takeaways.
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• Periodic reports as per requested and agreed in the board meetings.
• Summaries of key takeaways and actionable insights from global events and industry forums.
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• Identification and facilitation of partnerships with startups, academic institutions, and research organizations to expand innovation opportunities.
• Recommendations for leveraging external networks to drive collaboration and knowledge sharing.
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• Participation in and reporting on global events, such as COP30 and G20, representing the company’s regenerative innovation and sustainability agenda.
• Advocacy for the company’s vision and goals in external engagements, strengthening its reputation as a leader in innovation.
AGREEMENTS:
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BI-ANNUAL CONTRACT:
Adjustments to the agreement can be reviewed every two to four years based on performance and company needs.REMOTE WORK:
The Viva Leadership team is based in Auckland, New Zealand.
IN-PERSON BOARD MEETINGS:
Participation in quarterly board meetings.
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For both members serving on the Board:
Annual Compensation (USD): 570,000.00 (all taxes included).
Travel and Accommodation: Expenses are not covered.
Participation in Events: Tickets, travel, and accommodation costs are excluded.
Payment Terms: Monthly payments to Ferttil Ecosystem Ltd, New Zealand.
Project 3.
REGENERATIVE BRANDS AND PORTFOLIO EXPANSION
PROJECT FOCUS AND ACTIVITIES:
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Position Heinz as a leader in sustainable and healthy innovation by developing a regenerative product portfolio that meets evolving consumer expectations and establishes a distinct competitive edge.
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Regenerative tomato supply chain and consumer-centered innovations.
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Identify new revenue opportunities, drive incremental healthy innovations, and integrate regenerative trends into the Heinz portfolio.
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Advanced Desktop Research;
Consumer and Behavioral Trend Analysis (from pre-made reports);
Market and Consumer Research Analysis;
Current Portfolio Analysis
Regenerative Portfolio Ideation;
Regenerative Branding Ideation;
Sourcing and Supplier Strategy needs;
Circular design research.
SCOPE OF WORK:
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Analyze global trends, consumer preferences, and competitor portfolios to identify gaps and opportunities for Heinz to lead in regenerative products.
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Evaluate the current product lineup to identify opportunities for reformulation, innovation, and alignment with regenerative principles.
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Develop prioritized regenerative product and branding ideas, source sustainable ingredients, and collaborate with R&D to integrate regenerative practices into design.
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Summary of trends, consumer preferences, and competitive analysis.
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A prioritized list of opportunities for regenerative product development.
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Phased plan for portfolio expansion and product launches.
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A concise presentation highlighting key findings, strategic opportunities, and recommended actions.
PROJECT DELIVERABLES:
AGREEMENTS:
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ANNUAL CONTRACT:
Adjustments to the agreement can be reviewed every year based on performance and company needs.REMOTE WORK.
The Viva Leadership team is based in Auckland, New Zealand.
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Annual Fee (USD): 312,000.00 (all taxes included).
Travel and Accommodation: Expenses are not covered.
Participation in Events: Tickets, travel, and accommodation costs are excluded.
Payment Terms: Monthly payments of (USD) 26,000.00 to Ferttil Ecosystem Ltd, New Zealand.
HEINZ PROJECTS PROPOSAL
THANK YOU FOR THE OPPORTUNITY.
Our ambition is to deliver a systemic and impactful suite of services with world-class excellence, sophistication, and a regenerative innovation approach, empowering Heinz to deepen its relevance in the lives of farmers, executives, and consumers alike.
November, 2024.
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CONFIDENTIAL - Exclusively for Heinz, USA. All rights reserved. Viva by Ferttil Ecosystem. © 2024.
