Flavia Vendramin

Business, Marketing and Social Impact Senior Advisor with progressive experience in global corporate systems and marketing strategy, with a consistent track record of delivering brand growth through innovative and creative approaches.

• Marketing senior executive at Red Bull, Brazil, Latin America and the USA: working for 16 years in diverse roles, from field marketing to global scope, managing big teams, creating events, media campaigns, communication strategies and brand-building initiatives focused on music, sports and social impact. 

• Co-founder of “Invisible Food”, Brazil: a social enterprise focused on generating awareness and educating society about the cause of food waste in Brazil, acting with local governments through the implementation of a law that regulates the donation of food by restaurants to NGOs, creating tailor-made projects for companies and workshops in partnership with public schools and universities. 

• Interim Chief of Marketing Officer at Guayaki Yerba Mate, USA, supporting pre-investment round and the business transition from founders to venture capital led by a new CEO. Support building the strategic business framework and created the marketing organisational structure, process and business plan for 2023. Led the development of the new brand book and guidelines with an external branding agency, Moxie Sozo. 

• Marketing consultant for companies and projects in different sectors, including Cameron Family Farms and OMD for the planet.

Key Skills

- Business strategy
- Visionary leadership
- Mission focused
- Useful creativity
- Systemic thinking

Education

- Master of Business Administration: FGV School for Business Administration, Sao Paulo
- Bachelor of Marketing and Communication: ESPM Higher School of Advertising and Marketing, Sao Paulo
- Three Horizons and Regenerative Cultures: Schumacher College, UK
- Student Midwife: Auckland University of Technology, NZ

Highlights

Red Bull Station

Project development in partnership with the local and global teams, leading the Marketing and Brand Strategy directly and managing the culture department, responsible for content and programming. 

Part of a revitalisation plan for Sao Paulo downtown, Red Bull Station was a creative space that inspired, connected and transformed people. From the restoration and renovation of an old building in the '20s, once occupied by a power company, Red Bull Station was created to be a centre of art, music, urban thinking and gastronomy, and acted as an essential player in that transformation scenario.

The building was completely restored following the main preservation concepts of the architectural heritage. A contemporary architectural intervention was made to adapt it to its new role of cultural space. Its essence was maintained, and the beauty of its elements was empowered. 

Red Bull Station hosted art residencies, expositions, shows, maker spaces, and was a platform for social entrepreneurs.

Take a tour around the creative hub in Brazil's biggest city, where music and art flourish. Link here.

Get to know the project details in Arch Daily article. Link here.

Red Bull Air Race 2007 Rio de Janeiro

Responsible for the branding, media & advertisement and local event production team member.

The Brazilian leg for the world championship air race was considered Brazil’s biggest open-air sport event, gathering more than 1.1 million spectators onsite.

Read about it on The Guardian: “The Air Devils” link here.

Guayaki Yerba Mate 2021 Impact Report

Leading a multidisciplinary team, was responsible for implementing a new approach for the impact report, including re-branding, metrics definition, and storyline.

Guayakí Yerba Mate’s 2021 Impact Report recounts the progress made during the year, celebrates our 25th Anniversary, and offers a glimpse into Guayakí’s future.

Read the full report online. Link here.

Red Bull Amaphiko Global

Pioneer within the Red Bull system to create a Social Impact department inside the Marketing Structure, responsible for adapting the Red Bull Amaphiko program to local reality.

Red Bull Amaphiko supported social entrepreneurs making a difference in their community and aimed to inspire a broad audience to do the same. This global program included development programs and tools, such as Academies and workshops, digital know-how and resources for social entrepreneurs; as well as events and programs which connected them to a supportive community and contributors who bring in the skills, resources, time; and a worldwide network of like-minded individuals reflected in an online community. It enabled producing and spreading stories through an online magazine, various Red Bull channels & broader media.

OMD: One Meal a Day for the Planet

Responsible for creating the marketing mix, communication playbook and support on the product development process, including branding and packaging. 

OMD is a movement, community and campaign whose goal is to support people to change their relationship with food by swapping at least one meal a day with something plant-based. Spurred by her experience introducing kids to eat more climate-friendly food at MUSE School, the Founder, Suzy Amis Cameron, has since made it her life mission to shine a light on the food industry and celebrate a new way of relating to food and eating — for our health and the planet.

Visit the OMD official website. Link here.